Our Promoters
Our Promoters
Driven by vision and purpose, our promoters bring deep expertise and a passion for sustainable living. Their commitment ensures Melwach delivers quality, innovation, and trust in every product.
Anita Chopra
Ms. Anita Chopra is M.Com., B.Ed., C.S.(Inter) and a Passionate advocate for Millets. As a social activist, she gives lectures on the health and environmental benefits of incorporating Millets into our diets. She herself has developed several millet recipes. Some of her millet recipes have been featured on Doordarshan. Recently she received an award from “EK Kadam Aage” Foundation for her remarkable contribution in promoting Millets.
SYNOPSIS
- Demonstrated business acumen in leading and managing the operations effectively and achieving higher rate of organic growth.
- Execution Skills: Make things happen against the odds in a collaborative way.
- Value Champion: Have courage to challenge cultural values / behaviour in others, and create a clear and compelling view of future.
- Accomplished in developing short term as well as long term comprehensive strategy in order to achieve goals and reducing risk, ensuring maximum accuracy.
- Directing marketing and sales teams to target markets for existing and new products. Identify ongoing trends in market for ensuring optimum return on capital.
- Fostering a collaborative environment among employees
- Women empowerment: Contributing to the cause of upskilling women by creating a women-oriented workforce.
- Proficient in enhancing operational effectiveness and meeting operational goals within the cost, time & quality parameters.
- Effective communicator & team leader with strong analytical problem solving skills & organizational abilities, proven track record of forging business partnerships.
QUALITIES
- Leadership: Laying the foundation of Melwach – a millets-based firm. Preparing business strategies, launching innovative millet-based products and drive organization mission through employees & support motivation of employees in organization.
- Visionary: Pioneering the development of ready-to-eat millet-based snacks, looking to the future and tapping into the dietary needs of a wide population base.
- Decision Making: Formulate plans and policies, guide courses of action in operations by staff.
- Management: Oversee operations of the organization, implement plans and manage human & physical resources.
- Personal Credibility: Use personal credibility to influence outcomes, deliver lectures and presentations to emphasize the importance of millets
- Strategic Contributor: Direct business in new and growth areas, motivate people to perform beyond their normal past demonstrated skills / levels.
- Execution Skills: Make things happen against the odds in a collaborative way.
- Value Champion: Have courage to challenge existing behavioural norms, mould consumption patterns using a more holistic approach, create a clear and compelling view of future.
Rajeev Chopra:
RAJEEV CHOPRA, CEO of the organisation is a Chartered Accountant with over 35 years of experience in managing businesses with a consistent track record of improving revenues and profits. He has
- A senior-level management experience in financial management, Sales and Marketing. Accomplished in developing short term as well as long term comprehensive strategy in order to achieve financial goals and reducing organisational risk, ensuring maximum financial accuracy.
- Demonstrated business acumen in leading and managing the operations, effectively arranging funds, successfully launching projects and achieving higher rate of organic growth for various concerns.
- Significant experience in Directing marketing and sales teams to target markets for existing and new products. Identify ongoing trends in the market for ensuring optimum return on capital.
- Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.
- Effective communicator & team leader with strong analytical, problem solving & organizational abilities and proven track record of forging business partnerships.
